Nitro.

What Nitro Does

Nitro enables brands to cost-effectively measure and drive consumers' most valuable behaviors. Nitro plugs seamlessly into online communities and empowers you to listen to what your customers are telling you through their actions, and then respond to them in real-time. Use Nitro to:

Incent and drive revenue-generating behaviors, while counter-incenting others. If you're not doing this, you're leaving money on the table.
Message your users in real-time, in response to their behavior on your website. Get the right message, to the right person, at the right time.
Cross-promote between your properties, encouraging users to explore the breadth and depth of what you have to offer.
Identify your top users overall or for any particular behavior, and then drill down and see everything that an individual user has been doing on your site. You're dealing with people, not page views.
Dynamically adjust your site to meet your users' needs. The best predictor of future behavior is past behavior, and you now know this intimately.
Analyze behavioral trends on your site and use the data to constantly refine your product offering. Your users are talking to you through their actions, you should be listening to what they're saying.

Engagement is a Challenge.

Our customers talked to us too. They told us about the problems they were having with their online businesses, with figuring out customer engagement, and with their struggles to increase revenue. We listened, and we built Nitro to address their needs.

Here's what they told us:

They're struggling with customer loyalty. And every customer they lose costs them money.
They know that they have high-value customers and low-value customers, but they don't have the tools to identify them, and then to treat them differently.
They're currently capturing mountains of data from their analytics packages, but by the time they've figured out which information is useful, determined what action to take as a result, and pushed their changes through engineering, it's too late. It's like the doctor hits your knee and 3 months later you kick.
They're looking for more ways of making money. The current economic conditions are making this more of an imperative than ever.
But at the same time that they should be innovating around new ways of driving revenue, their marketing and IT budgets are being cut, leaving them hamstrung.
They know that their websites have high-value and low-value activities - ones that make them money and ones that cost them money. But they don't have the tools available to incent the high-value activities, and counter-incent all the others.

Nitro is the Solution.

Nitro “locks-in” your users, increases switching costs, and keeps them engaged and loyal.
Nitro enables you to identify your high-value customers and reward them.
Nitro collects, analyzes and reacts for you. And empowers you to work in “real time”.
Nitro enhances current revenue streams and provides multiple unique sponsorship opportunities.
Nitro is a completely hosted service with easy integration. Do more with less.
Nitro gives you the power to incent revenue-generating activities. And counter-incent others.

Read about How Nitro Works...