Nitro.
Nitro gets your users to more of whatever you want them to. It drives user behavior, increases engagement on your site, and gets your users personally invested in your site experience. What kind of behaviors do you want to drive?
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The Nitro architecture.
Nitro is a hosted solution that easily integrates with your current site. Just instrument your site with Nitro REST API calls to record your users' actions, and Nitro will handle the details.
Nitro is comprised of the following modules:
| Core | Events | Events are the heart of Nitro. You configure them specially for your site, mapping them to site behaviors you think are important. Nitro tracks them. Then, the rest of the Nitro modules come into play... |
| Administration | The brains of the Nitro platform - a sophisticated web-based interface to command and control every aspect of your Nitro service. | |
| Friends | Nitro has the capability to store and manage your user's friend relationships. | |
| Incentives | Challenges | Challenges give your users something to strive for. And after they're earned, completed challenges can be displayed in an optional virtual "trophy case." |
| Points | Points are a great motivator for users; how they work depends upon how you use them. Points can be used as a simple experience and status indicator in your community, and as a means of "leveling up", with no redemption. If you are interested in creating a virtual economy for your site, they can also be used by your users to unlock special content or functionality. Maybe users can only view the exclusive video clip if they spend 1000 points? In addition, using Nitro's Canvas widget, you can enable your users to buy virtual goods and customize a virtual space, all using the points they've earned. | |
| Levels | Simpler and less granular than Points, let your users "Level Up" and attain rankings to demonstrate their status within your online community. | |
| Leaderboards | Keep track of and publicize your best and most active community members, based on statistics you choose to track: most friends, most forum posts, most consecutive days logged in...anything you want. Slice and dice the leaderboards by time or by groups of people to create multiple contexts for competition. | |
| Canvas | The Canvas is a user-facing, client-based Flash component whose use is completely up to you. Fundamentally, the Canvas is a blank slate that lets your users place graphical assets anywhere to create a customized "graphic", be it an individual logo, an avatar, or a virtual room. Our Canvas ties directly into our Points module, so users can spend some of their hard-earned site currency on something they can customize to their satisfaction. (See how NBC utilized the Canvas for their site.) | |
| User Feedback | Notifier | Once you implement Nitro on you site, it becomes dynamic and alive - everything the user does triggers a reaction from the site. This feedback should be as close to the action that triggered it as possible. Nitro's Notifier is a small, JavaScript-based pop-up window that unobtrusively gives your users instant feedback on the Nitro system, alerting them to points they can earn, challenges they can undertake, or site features they should investigate. Easily integrate it with your site once, then control its messaging via a JavaScript interface.. |
| News Feed | Keep your users engaged in the goings-on on your site with Nitro's News Feed module. Give continuous feedback about their friends' Nitro-related activity: challenges won, points earned, levels attained. | |
| Widgets | Nitro comes with several widgets - encapsulated functionality that can be dropped into your existing webpages with a small amount of code. Widgets incude the Canvas, a Trophy Case, Friends Lists, and more. | |
| Site Owner Feedback | Reporting | Create a dashboard of reports that track your key metrics and behaviors. Then use this data to adjust |
Read about Nitro...
Get some in-depth info on Nitro, what it does, and how to use it, from our developer wiki.
See how customers are using Nitro...