Nitro Implementation

Nitro is made to be integrated into your experience. Fast.

Nitro is delivered as a web service and consists of the following 3 elements:

• A set of APIs for tracking user behavior and retrieving generated data (like leaderboards, newsfeeds, etc.). These can be accessed via REST, JavaScript, and Flash.
• A set of Widgets for embedding functionality into your site to make it easy to get up and running. This includes an avatar builder, virtual room builder, trophy case, a toolbar and more. We have our own markup language, NML, which enables you to embed any Nitro content into your site without writing code.
• An Admin UI where you can configure your installation and generate reports. The goal of the Admin UI was to make it so that your engineering team can go in and do their Nitro integration work once, and then after that the site producers and marketing team can change incentives, rewards and behavior from the Admin UI, without engineering assistance.

Development Timeline

Implementation can take as little as 1 day and as long as 5 weeks, depending on the complexity of your application and the integration.

• Engineers use the Nitro APIs (REST, JavaScript, Flash, Nitro Markup Language) to instrument your site and embed widgets and other data. For quick implementations, our Toolbar handles all the user facing components, leaving you to just track the behaviors that you want to incent.
• Designers create assets for trophies, virtual goods, widget skins, and notifications, and insert them all into the system via the Admin UI.
• Marketers setup the business rules for rewards and messaging in the Admin UI, monitor results with Nitro Analytics, and iterate.

Constant Evolution

There is a Nitro release every 8 weeks, with new functionality that is immediately available to customers. By using Nitro, you are future-proofed. To see a history of past releases, visit our Deployments Page.

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