Press release.

FOR IMMEDIATE RELEASE

BUNCHBALL’S NITRO FUELS HEARST’S eSPIN.com

Engagement Platform Increases Return Visits and Time Spent on Site

REDWOOD CITY — AUGUST 19, 2008 — Bunchball, whose Nitro platform is enabling websites to drive behavior and increase engagement, today announced a partnership with Hearst Magazines Digital Media to provide an incentive and rewards platform for its profile-based site for teens, eSPIN.com, a part of the eCRUSH Teen Network.

eSPIN is using Nitro to implement a virtual currency, virtual goods, leaderboards, and other features commonly used in the gaming industry to encourage desirable behaviors. As a result of their Nitro deployment, Hearst has realized an increase in user engagement and time spent on eSPIN.com

"It's just a month into our partnership with Bunchball and already we've witnessed a significant bump in the length of each site visit," said Amy Gibby, President of eSPIN. "Clearly our community is responding to the added utility provided by Nitro, and the more time they spend on the site the more opportunities we have to generate revenue during each visit."

“We are happy to see another successful deployment of the Nitro platform on a site like eSPIN,” said Rajat Paharia, CEO of Bunchball. “The early results are impressive and validate that the principles of game mechanics and behavioral economics extend into all aspects of online user engagement. By applying these principles, site developers can offer a compelling user experience that encourages users to spend more time on a site, which translates directly into revenue-generating opportunities.”

Nitro combines the best in game mechanics with the latest research in behavioral economics to drive user behavior on websites. It accomplishes this by leveraging the fundamental human desires for reward, competition, achievement and status to incent users to act. Key Nitro components include:

• Event Tracking: Track and reward all desired user behaviors
• Experience Tracking/Leveling: Enable users to gain status in a community
• Virtual Currency: Establish a virtual economy that assigns value to behaviors
• Leaderboards: Drive competition with persistent statistics and high-score tables
• Challenges: Give users goals & missions, with rewards, to encourage site usage
• News Feed: Expose site activity to users and drive traffic to fresh content
• Notifier: Provide immediate feedback to users that reinforces desired behaviors

Hearst’s eSPIN.com is using Nitro to drive a variety of behaviors including:

• Inviting friends
• Submitting and reviewing photos
• Watching videos
• Making and taking quizzes
• Reading and commenting on articles
• Sending notes and gifts
• Completing sponsored offers

About Bunchball

Bunchball is a Web services company dedicated to driving user behavior and increasing engagement on websites. Customers include NBC, Takkle and Hearst’s eSPIN. Based in Redwood City, California, and founded in February 2005, Bunchball is privately held with funding from Granite Ventures and Adobe Ventures. For more information visit Bunchball online at www.bunchball.com.

About eSPIN

eSPIN® (eSPIN.com) is a profile-based site that offers the old junior-high game with a modern twist. Designed with safety in mind (all youth submissions are screened to remove any personally identifiable information and inappropriate content before they can be posted), this is the premier way for gen-Y to connect, flirt and make new friends online. Launched in 2001, eSPIN-the-Bottle(TM) has over 3,500,000 users and is growing rapidly. eSPIN is part of the Hearst Teen Network, currently ranked in the top 10 trafficked entertainment sites on the Web, according to Comscore. The Hearst Teen Network includes Seventeen.com, CosmoGirl.com, TeenMag.com, eCRUSH.com, eSPIN.com, MisQuinceMag.com, MyPromStyle.com and DonateMyDress.org.

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PR Contacts for Bunchball:

Susan Lusty 206-331-4659

Karen Blondell 310-325-6405