Success Stories.

Sports Illustrated partner site TAKKLE is the leading online social media site for high school sports. On TAKKLE, high school athletes can track and compare their stats, post team schedules, scout rivals, and share videos and photos with their teammates and opponents.

TAKKLE's primary goal for the first phase of their Nitro implementation was to drive usage of a targeted set of 6 features on the TAKKLE site. Some of these features were standard social networking features, like adding friends and uploading photos and videos. Others were very specific to TAKKLE, including nominating other users for Sports Illustrated Faces in the Crowd, and winning user-created competitions called Throwdowns. TAKKLE used Nitro's activity tracking and Challenge functionality in combination with the Nitro Trophy Case Widget, to quickly design and implement a solution that increased the desired behaviors by up to 55%.

Every TAKKLE user has a trophy case featured in a prominent position on their profile page, that everyone on the site can see. Users earn trophies by engaging in the desired behaviors, and can work their way from a ribbon, to a plaque, to medals of various kinds and then finally trophies. Using this simple design language, at a glance it's easy to see how much a user is participating and contributing to TAKKLE just by glancing at their trophy case. Users can mouse over any individual trophy to see the next one that they can win and their current progress toward it, giving them the constant carrot to continue participating.

Note the Sports Illustrated branded trophy in the case - a sponsorship and revenue-generation opportunity for TAKKLE.

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